T-10 LEADERS FORUM

Welcome

We're thrilled to welcome you to Los Cabos for a few days of connecting with an exceptional community of leaders. The T10 Leaders Forum is designed to bring together a select group of leaders from across the fitness industry to collaborate and share ideas. It's an opportunity to enjoy thoughtful conversation, engaging sessions, and experiences that encourage meaningful connections, both professionally and personally..

Whether this is your first T10 Leaders Forum or you're returning for another year, we're grateful for your participation. We hope you leave inspired, recharged, and with relationships that extend well beyond your time in Los Cabos.

Grand Velas Boutique Los Cabo

Adults-Only Resort
Grand Velas Boutique Los Cabos is an adults-only luxury resort, offering a peaceful, sophisticated setting designed for relaxation, meaningful conversation, and an elevated guest experience.

Resort Highlights
Nestled along the Sea of Cortez, Grand Velas Boutique Los Cabos offers an intimate luxury experience with beautifully appointed suites, exceptional dining, oceanfront pools, a world-class spa, and personalized service throughout your stay.

Take time to relax between sessions, enjoy the resort's amenities, and experience everything this exceptional destination has to offer.

Explore Grand Velas Boutique Los Cabos before you arrive with the interactive 360° resort tour

September in Los Cabos offers warm, sunny days and relaxed evenings—perfect for enjoying everything the T10 Leaders Forum has to offer. We recommend packing lightweight, comfortable attire that transitions easily from meetings and networking to dinners and resort experiences.

To help you pack with confidence, we've outlined attire recommendations for the key experiences you'll enjoy throughout the Forum.

Group Dinners
Evenings at the T10 Leaders Forum are designed to be relaxed, social, and memorable. Whether enjoying dinner on the terrace or gathering with fellow attendees, resort evening attire is recommended.

For Gentlemen

Lightweight button-down or collared shirt
Tailored slacks or elevated chinos
Loafers or dress shoes
Sport coat optional

For Ladies

Cocktail dress, elegant resort wear, or elevated separates
Dressy sandals, heels, or flats
Light wrap or sweater for the evening

Meetings
Business resort casual is recommended for all meeting sessions. Our meeting environment is comfortable and relaxed while reflecting the professional nature of the T10 Leaders Forum.

Recommended Attire

Polos, collared shirts, blouses, or polished tops
Khaki shorts, tailored trousers, chinos, or skirts
Casual dresses are also appropriate
Comfortable loafers, flats, dress shoes, or clean casual sneakers
Light layer for air-conditioned meeting spaces

Activities

Los Cabos in September is all about warm days, sunshine, and enjoying time outdoors. Pack comfortable resort wear that allows you to move easily between hosted experiences, resort activities, and time to relax by the pool or beach.

Recommended Attire

Lightweight, breathable clothing
Shorts, polos, T-shirts, sundresses, or casual resort wear
Swimsuit and cover-up
Comfortable walking shoes, sneakers, or sandals
Hat, sunglasses, and sunscreen

For hosted experiences and resort activities—including cooking, margarita making, wine tasting, chocolate tasting, yoga, beach volleyball, and more—comfortable, casual attire is encouraged.

Day 01

Tuesday, September 8

VIP Arrival Experience | 51 Bar

12:00 PM – 4:00 PM

Personalized welcome featuring dedicated check-in, welcome refreshments, brief shiatsu chair massage, and T10 Leaders Forum welcome gifts.

Welcome Cocktail Reception | Roca

6:00 PM – 7:00 PM

Reconnect with fellow attendees over cocktails and light hors d'oeuvres as we kick off the Forum.

Welcome Dinner | Terraza Luna

7:00 PM – 10:00 PM

Enjoy an outdoor Mexican-inspired dinner celebrating the flavors of the region as we officially welcome you to Los Cabos.

Day 02

Wednesday, September 9

Leadership Sessions | Tamayo I & II

8:00 AM – 11:30 AM

Morning of presentations, discussions, and shared insights with industry leaders and event partners.

8:00 AM – 8:15 AM
Welcome Message & Introductions

Steve Ayers & Kent Stevens welcome the group, introduce guests, and set expectations for the next few hours before introducing today’s speaker, Tara Bayke.
8:15 AM – 9:45 AM
Tara Bayke | Senior Economic Consultant & Keynote Speaker, ITR Economics
Setting Expectations for 2027 and Beyond
Uncertainty makes even the strongest businesses hesitate. This session will examine the key economic forces shaping 2027 and beyond—including inflation, interest rates, labor, and geopolitical uncertainty—and what they could mean for business strategy, profitability, workforce planning, and investment.

With markets shifting at different speeds, leaders need more than forecasts. They need clarity, context, and a plan. This session will provide a forward-looking view of the business cycle and help leaders identify risks and opportunities as they plan for what comes next.
9:45 AM - 10:00 AM
Break
10:00 AM – 10:45 AM
Group Discussion of Tara’s presentation
10:45 AM – 11:00 AM
Sponsor Update
11:00 AM – 11:15 AM
Sponsor Update
11:15 AM – 11:30 AM
Day One Wrap-Up
A brief recap of the day's discussions, key takeaways, and a preview of what's ahead.

Enjoy the Resort

11:30 AM – 6:00 PM

Afternoon at Leisure
Enjoy the resort independently. Relax by the pool or beach, visit the fitness center or spa, or participate in any of the optional experiences below.

T10 Private Cooking Class | Location TBD

2:00 PM – 3:00 PM

Registration required.

Interactive cooking experience led by the resort's culinary team. Limited to 8 guests.

Wine Tasting

4:00 PM – 5:00 PM

Registration required. Please contact your Personal Concierge to reserve your spot.

Guided wine tasting experience.

Elevated Dinner | Terraza Cielo

6:00 PM – 10:00 PM

Enjoy an elevated European-Mediterranean dining experience while continuing conversations with fellow attendees.

Day 03

Thursday, September 10

Leadership Sessions | Tamayo I & II

8:00 AM – 11:30 AM

Morning of presentations, discussions, and shared insights with industry leaders and event partners.

8:00 AM – 8:15 AM
Day Two Kickoff
Steve Ayers & Kent Stevens reconnect the group with a brief recap of Day 1, preview the day's discussions, and introduce today’s speaker, Victor Verhage.
8:15 AM – 9:45 AM
Victor Verhage | Owner, ROI in Wellness
Recovery Isn’t an Amenity. It’s a Funnel.
Most of the clubs in this room have already built a recovery space — and most are quietly underwhelmed by it. This session isn't a tour of modalities; it's a look at why the equipment isn't the problem. Victor will walk through what actually separates a recovery room that drives conversion, retention, and PT attach from one that's just square footage — and open the floor to how each of you is pricing and staffing yours.
9:45 AM - 10:00 AM
Break
10:00 AM – 10:45 AM
Group Discussion of Victor’s presentation
10:45 AM – 11:00 AM
Sponsor Update
11:00 AM – 11:15 AM
Sponsor Update
11:15 AM – 11:30 AM
Forum Closing
Final reflections, acknowledgements, and closing remarks as we conclude the 3rd Annual T10 Leaders Forum.

Enjoy the Resort

11:30 AM – 6:00 PM

Afternoon at Leisure

Enjoy the resort independently. Relax by the pool or beach, visit the fitness center or spa, or participate in any of the optional experiences below.

T10 Private Margarita Experience | Location TBD

2:00 PM – 3:00 PM

Registration required.

Learn the basics of Margarita making and experiment with new ingredients to create your very own Signature Margarita with ingredients you may have at home.
Limited to 8 guests.