T10 LEADERS FORUM
We’re honored to welcome you and your guest to
The 2nd Annual T10 Leaders Forum
A curated gathering of industry trailblazers in the inspiring Rancho Santa Fe

Welcome
We’re so glad you and your guest will be joining us for T10—an inspiring and memorable gathering in the heart of Southern California. Together, we’ll share open-air conversations, elevated meals, and thoughtfully planned experiences designed to spark connection, reflection, and community.
Set at the serene Rancho Valencia Resort & Spa, the event unfolds across sun-drenched terraces, hacienda-style villas, and vibrant gardens—each space inviting relaxed discussion, thoughtful dialogue, and authentic collaboration.
Your presence will help shape this experience, and we can’t wait to create lasting moments with you.
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It's all about the attendees really. Good industry leaders and good vendors that value relationships.
This year was great from that perspective. It is great to include plus ones as well.
— 2024 T10 Leaders Forum Guest
Hosts
Greg Dowd
Ashley Dowd
Tom Lapcevic
Julie Lapcevic
Steve Ayers
Development, ROR
Kent Stevens
Matrix Fitness
Tamara Stevens
Monte Kleinmeyer
Matrix Fitness
Laura Kleinmeyer
Sean Turner
Virginia Calderon
Adrian Heffernan
Les Mills US
Meghan Heffernan
Lee Robinson
ABC Fitness
Morgan Robinson
Bob Cassin
ABC Fitness
Guests
Mark Mastrov
New Evolution Ventures
Mindee Mastrov
Bill McMenamy
Jenny Almodovar
Frank Napolitano
YouFit Health Clubs
Molly Napolitano
Rich Nelsen
Denise Nelsen
Stephen Powell
Corvest Capital Partners, LLC
Bob Rodger
Endo Fitness
Karl Sanft
Jenny Sanft
Jeff Zwiefel
Ori Gorfine
Christie Lee
Josh Harwood
Jacqueline Harwood
Jared Pelo
Bionic Health
Shalin Shah
Marius Pharmaceuticals
Victor Poma
Curl Fitness
Weather at a Glance — September 9–12
Historical Averages (Rancho Santa Fe region)
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Daytime highs: ~77 °F (25 °C)
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Evenings/mornings: ~65 °F (18 °C)
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Mostly sunny and dry
Forecast for 2025 Dates
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Highs in the mid-to-upper 70s °F
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Lows in the low-to-mid 60s °F
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Sunny to partly sunny skies — in line with historical patterns
Tip: Mornings can start crisp, and evenings cool quickly. Light layers are recommended for comfort throughout the day.
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Day 01Tuesday, September 9Day 01
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Day 02Wednesday, September 10Day 02
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Day 03Thursday, September 11Day 03
6pm - 9:30pm
Guests & +1s
These evenings are about connection and enjoyment, set in relaxed yet elegant settings. Wear what helps you feel comfortable and confident while enjoying great company, conversation, and cuisine.
Smart Casual
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For Men: Well-fitted polo or button-down shirt with chinos, golf, or pressed dress pants
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For Women: Chic sundress, tailored pants with a silk blouse, or elegant jumpsuit
Seasonal & Location Considerations (California, Summer/Early Fall)
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Opt for lightweight fabrics like linen, silk blends, and breathable cotton to stay comfortable in warm weather
-
Evenings can cool off as temperatures shift — a light jacket, wrap, or shawl is recommended.
7:00am - 8:00am
Guests & +1s
9:00am - 10:00am
+1s Only
Presentations & Discussions
Guests only
These sessions are designed to be comfortable yet professional, allowing for engaged conversation in a relaxed setting. Dress-style shorts or pants paired with a polo shirt work well for these meetings.
- 8:00am – 8:10am
Welcome - 8:15am – 8:45am
Presentation with Mark Mastrov - 8:45am – 9:00am
Open Discussion - 9:00am – 9:15am
Break - 9:15am – 9:30am
Host Speaker: Matrix Fitness - 9:30am – 9:45am
Host Speaker: ROR - 9:45am – 10:30am
Presentation with Stephen Powell - 10:30am – 11:30am
Open Discussion
Trip to Mission Bay
Guests & +1s
- 11:45am
Shuttle (Bell Desk by Reception Entrance) - 12:00pm - 12:45pm
Travel and Lunch (Pre-ordered lunches will be provided en route) - 1:00pm - 4:00pm
Legacy Whale Watch - 4:15pm - 5:00pm
Shuttle (Return to Resort)
Guests will enjoy a private outing with Legacy Whale Watch, a locally owned, family-operated group known for its engaging marine tours. Expect sightings of whales, dolphins, and other local wildlife.
This experience is designed for you to relax and enjoy the views in comfort. Bring what will help you feel prepared and at ease while out on the water.
Guest Reminders
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Hat, sunglasses, and sunscreen
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ROR will provide binoculars — feel free to bring your own if preferred
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Cross-body purse or backpack recommended for mobility
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Boxed lunch provided by Lit'l Pepper Gourmet
6:30pm - 9:30pm
Guests & +1s
These evenings are about connection and enjoyment, set in relaxed yet elegant settings. Wear what helps you feel comfortable and confident while enjoying great company, conversation, and cuisine.
Smart Casual
-
For Men: Well-fitted polo or button-down shirt with chinos, golf, or pressed dress pants
-
For Women: Chic sundress, tailored pants with a silk blouse, or elegant jumpsuit
Seasonal & Location Considerations (California, Summer/Early Fall)
-
Opt for lightweight fabrics like linen, silk blends, and breathable cotton to stay comfortable in warm weather
-
Evenings can cool off as temperatures shift — a light jacket, wrap, or shawl is recommended.
7:00am - 8:30am
Guests & +1s
Until 11:30am
+1 Only
Presentations & Discussions
Guests only
These sessions are designed to be comfortable yet professional, allowing for engaged conversation in a relaxed setting. Dress-style shorts or pants paired with a polo shirt work well for these meetings.
- 8:30am – 9:15am
Presentation with Jeff Zwiefel, Jared Pelo and Shalin Shah - 9:15am – 9:30am
Open Discussion - 9:30am – 10:00am
Break - 10:00am – 10:15am
Host Speaker: ABC Fitness - 10:15am – 10:30am
Host Speaker: Les Mills - 10:30am – 11:30am
Open Discussion
Trip to La Jolla
Guests & +1s
- 11:30am – 12:15pm
Group Lunch (Sunset Terrace) - 12:15pm
Shuttle (Bell Desk by Reception Entrance) - 1:00pm – 3:30pm
Bike or Kayak Tour - 4:30pm – 5:00pm
Shuttle (Return to Resort)
Guest Reminders
This adventure is about being active, having fun, and enjoying La Jolla’s beauty. Wear what keeps you comfortable during your selected activity and afterward, when you’ll have free time to explore.
Bring:
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Sun protection: hat, sunglasses, long sleeves, sunscreen
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A change of clothes for after the activity — you’ll have 60 minutes to shop, explore, or relax before returning
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ROR will provide dry bags (for phones/cameras)
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Matrix will provide backpacks (for everything else)
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Water available on the bus
Kayakers:
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Quick-dry clothing, water shoes or secure sandals, and be prepared to get a little wet
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Duration: 90 minutes on the water, ~2 hours total
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No prior kayaking experience required
Bikers:
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Comfortable activewear and closed-toe shoes suitable for cycling
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Light layers suggested for changing coastal conditions
6:30pm - 9:30pm
Guests & +1s
These evenings are about connection and enjoyment, set in relaxed yet elegant settings. Wear what helps you feel comfortable and confident while enjoying great company, conversation, and cuisine.
Smart Casual
-
For Men: Well-fitted polo or button-down shirt with chinos, golf, or pressed dress pants
-
For Women: Chic sundress, tailored pants with a silk blouse, or elegant jumpsuit
Seasonal & Location Considerations (California, Summer/Early Fall)
-
Opt for lightweight fabrics like linen, silk blends, and breathable cotton to stay comfortable in warm weather
-
Evenings can cool off as temperatures shift — a light jacket, wrap, or shawl is recommended.
