T10-LeadersForum-New
Rancho Santa Fe  | September 9–12, 2025

T10 LEADERS FORUM

We’re honored to welcome you and your guest to
The 2nd Annual T10 Leaders Forum
A curated gathering of industry trailblazers in the inspiring Rancho Santa Fe

T10-welcome

Welcome

We’re so glad you and your guest will be joining us for T10—an inspiring and memorable gathering in the heart of Southern California. Together, we’ll share open-air conversations, elevated meals, and thoughtfully planned experiences designed to spark connection, reflection, and community.

Set at the serene Rancho Valencia Resort & Spa, the event unfolds across sun-drenched terraces, hacienda-style villas, and vibrant gardens—each space inviting relaxed discussion, thoughtful dialogue, and authentic collaboration.

Your presence will help shape this experience, and we can’t wait to create lasting moments with you.

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It's all about the attendees really.  Good industry leaders and good vendors that value relationships.
This year was great from that perspective.  It is great to include plus ones as well.

— 2024 T10 Leaders Forum Guest

Proudly Hosted By

A special thank you to our event Co-Sponsors. 
Learn more by visiting each page:

Hosts

Greg Dowd
Greg Dowd
CEO, ROR
Attending with
Ashley Dowd
Tom Lapcevic
Tom Lapcevic
Executive Chairman, ROR
Attending with
Julie Lapcevic
Steve Ayers
Steve Ayers
SVP Business
Development, ROR
Kent Stevens
Kent Stevens
EVP Commercial Sales
Matrix Fitness
Attending with
Tamara Stevens
Monte Kleinmeyer
Monte Kleinmeyer
VP of Sales, Western Region
Matrix Fitness
Attending with
Laura Kleinmeyer
Sean Turner
Sean Turner
CEO, Les Mills US
Attending with
Virginia Calderon
Adrian Heffernan
Adrian Heffernan
VP Business Development/CX
Les Mills US
Attending with
Meghan Heffernan
Lee Robinson
Lee Robinson
VP Global Sales
ABC Fitness
Attending with
Morgan Robinson
Bob Cassin
Bob Cassin
VP Key Accounts
ABC Fitness

Guests

Mark Mastrov
Mark Mastrov
Principal
New Evolution Ventures
Attending with
Mindee Mastrov
Bill McMenamy
Bill McMenamy
CEO, NYSC
Attending with
Jenny Almodovar
Frank Napolitano
Frank Napolitano
Chairman
YouFit Health Clubs
Attending with
Molly Napolitano
Rich Nelsen
Rich Nelsen
CEO, VASA Fitness
Attending with
Denise Nelsen
Stephen Powell
Stephen Powell
Managing Member
Corvest Capital Partners, LLC
Bob Rodger
Bob Rodger
CEO
Endo Fitness
Karl Sanft
Karl Sanft
CEO, 24 Hour Fitness
Attending with
Jenny Sanft
Jeff Zwiefel
Jeff Zwiefel
Director MIORA Longevity & Performance
Former COO Life Time
Ori Gorfine
Ori Gorfine
CEO, Onelife Fitness
Attending with
Christie Lee
Josh Harwood
Josh Harwood
COO, Fitness Connection
Attending with
Jacqueline Harwood
Jared Pelo
Jared Pelo
Co-Founder
Bionic Health
 
Shalin Shah
Shalin Shah
CEO
Marius Pharmaceuticals
 
Victor Poma
Victor Poma
CEO
Curl Fitness
 

Weather at a Glance — September 9–12

Historical Averages (Rancho Santa Fe region)

  • Daytime highs: ~77 °F (25 °C)

  • Evenings/mornings: ~65 °F (18 °C)

  • Mostly sunny and dry

Forecast for 2025 Dates

  • Highs in the mid-to-upper 70s °F

  • Lows in the low-to-mid 60s °F

  • Sunny to partly sunny skies — in line with historical patterns

Tip: Mornings can start crisp, and evenings cool quickly. Light layers are recommended for comfort throughout the day.

Reception, Dinner, & Presentation
6pm - 9:30pm

Guests & +1s

These evenings are about connection and enjoyment, set in relaxed yet elegant settings. Wear what helps you feel comfortable and confident while enjoying great company, conversation, and cuisine.

Smart Casual

  • For Men: Well-fitted polo or button-down shirt with chinos, golf, or pressed dress pants

  • For Women: Chic sundress, tailored pants with a silk blouse, or elegant jumpsuit

Seasonal & Location Considerations (California, Summer/Early Fall)

  • Opt for lightweight fabrics like linen, silk blends, and breathable cotton to stay comfortable in warm weather

  • Evenings can cool off as temperatures shift — a light jacket, wrap, or shawl is recommended.

Rancho Valencia
The Sunrise Room & Patio
Breakfast Buffet
7:00am - 8:00am

Guests & +1s

Rancho Valencia
The Sunrise Terrace
Guided Walking Tour of Property
9:00am - 10:00am

+1s Only

Rancho Valencia
Reception Patio Area
Agenda Overview
Presentations & Discussions

Guests only

These sessions are designed to be comfortable yet professional, allowing for engaged conversation in a relaxed setting. Dress-style shorts or pants paired with a polo shirt work well for these meetings.

  • 8:00am – 8:10am
    Welcome
  • 8:15am – 8:45am
    Presentation with Mark Mastrov
  • 8:45am – 9:00am
    Open Discussion
  • 9:00am – 9:15am
    Break
  • 9:15am – 9:30am
    Host Speaker: Matrix Fitness
  • 9:30am – 9:45am
    Host Speaker: ROR
  • 9:45am – 10:30am
    Presentation with Stephen Powell
  • 10:30am – 11:30am
    Open Discussion
Rancho Valencia
Sunrise Room
Group Excursion
Trip to Mission Bay

Guests & +1s

  • 11:45am
    Shuttle (Bell Desk by Reception Entrance)
  • 12:00pm - 12:45pm
    Travel and Lunch (Pre-ordered lunches will be provided en route)
  • 1:00pm - 4:00pm
    Legacy Whale Watch
  • 4:15pm - 5:00pm
    Shuttle (Return to Resort)

Guests will enjoy a private outing with Legacy Whale Watch, a locally owned, family-operated group known for its engaging marine tours. Expect sightings of whales, dolphins, and other local wildlife.

This experience is designed for you to relax and enjoy the views in comfort. Bring what will help you feel prepared and at ease while out on the water.

Guest Reminders

  • Hat, sunglasses, and sunscreen

  • ROR will provide binoculars — feel free to bring your own if preferred

  • Cross-body purse or backpack recommended for mobility

  • Boxed lunch provided by Lit'l Pepper Gourmet

Legacy Whale Watch
Mission Bay
Reception & Dinner
6:30pm - 9:30pm

Guests & +1s

These evenings are about connection and enjoyment, set in relaxed yet elegant settings. Wear what helps you feel comfortable and confident while enjoying great company, conversation, and cuisine.

Smart Casual

  • For Men: Well-fitted polo or button-down shirt with chinos, golf, or pressed dress pants

  • For Women: Chic sundress, tailored pants with a silk blouse, or elegant jumpsuit

Seasonal & Location Considerations (California, Summer/Early Fall)

  • Opt for lightweight fabrics like linen, silk blends, and breathable cotton to stay comfortable in warm weather

  • Evenings can cool off as temperatures shift — a light jacket, wrap, or shawl is recommended.

Rancho Valencia
The Terrace Room & Patio
Breakfast
7:00am - 8:30am

Guests & +1s

Rancho Valencia
The Pony Room
+1 Independent Activities
Until 11:30am

+1 Only

Rancho Valencia
Flexible
Agenda Overview
Presentations & Discussions

Guests only

These sessions are designed to be comfortable yet professional, allowing for engaged conversation in a relaxed setting. Dress-style shorts or pants paired with a polo shirt work well for these meetings.

  • 8:30am – 9:15am
    Presentation with Jeff Zwiefel, Jared Pelo and Shalin Shah
  • 9:15am – 9:30am
    Open Discussion
  • 9:30am – 10:00am
    Break
  • 10:00am – 10:15am
    Host Speaker: ABC Fitness
  • 10:15am – 10:30am
    Host Speaker: Les Mills
  • 10:30am – 11:30am
    Open Discussion
Rancho Valencia
The Wine Room
Group Excursion
Trip to La Jolla

Guests & +1s

  • 11:30am – 12:15pm
    Group Lunch (Sunset Terrace)
  • 12:15pm
    Shuttle (Bell Desk by Reception Entrance)
  • 1:00pm – 3:30pm
    Bike or Kayak Tour
  • 4:30pm – 5:00pm
    Shuttle (Return to Resort)

Guest Reminders
This adventure is about being active, having fun, and enjoying La Jolla’s beauty. Wear what keeps you comfortable during your selected activity and afterward, when you’ll have free time to explore.

Bring:

  • Sun protection: hat, sunglasses, long sleeves, sunscreen

  • A change of clothes for after the activity — you’ll have 60 minutes to shop, explore, or relax before returning

  • ROR will provide dry bags (for phones/cameras)

  • Matrix will provide backpacks (for everything else)

  • Water available on the bus

Kayakers:

  • Quick-dry clothing, water shoes or secure sandals, and be prepared to get a little wet

  • Duration: 90 minutes on the water, ~2 hours total

  • No prior kayaking experience required

Bikers:

  • Comfortable activewear and closed-toe shoes suitable for cycling

  • Light layers suggested for changing coastal conditions


 

La Jolla
Kayak + Bike Adventure
Reception, Dinner & Live Music
6:30pm - 9:30pm

Guests & +1s

These evenings are about connection and enjoyment, set in relaxed yet elegant settings. Wear what helps you feel comfortable and confident while enjoying great company, conversation, and cuisine.

Smart Casual

  • For Men: Well-fitted polo or button-down shirt with chinos, golf, or pressed dress pants

  • For Women: Chic sundress, tailored pants with a silk blouse, or elegant jumpsuit

Seasonal & Location Considerations (California, Summer/Early Fall)

  • Opt for lightweight fabrics like linen, silk blends, and breathable cotton to stay comfortable in warm weather

  • Evenings can cool off as temperatures shift — a light jacket, wrap, or shawl is recommended.

Wine Cave
Wine Room Patio

Explore Rancho Valencia Resort and Spa

Rancho Valencia is nestled in the hills of Rancho Santa Fe, surrounded by lush gardens and citrus groves, offering unforgettable experiences in California cuisine and world-class relaxation.

LEARN MORE

Co-Sponsors

A special thank you to our event Co-Sponsors. 
Learn more by visiting each page: